Project Description

SAP Sponsorship Fit-Out at Metlife Stadium
East Rutherford, NJ

This project is SAP/EMC’s joint, multi-million dollar ‘cornerstone’ sponsorship fit-out at Metlife Stadium.  There is a unique, multi-level environment – from branded entry gates and arrival plaza to a bespoke premium suite, the cornerstone sponsorship encompasses five levels within the stadium.  Features include interactive “shout-out” kiosks in the arrival plaza, a two-story “shimmer wall” graphic hanging in the main vertical circulation tower and a high-end suite interior with interactive, state-of-the-art audio/visual technology.  A custom “in-house” app jointly developed by the teams and SAP/EMC extends the branding beyond the physical space enabling fans to watch replay video, check fantasy football statistics, and engage with the teams and other fans via social media.  The fit-out was complete in December 2013, in time for Super Bowl XLVIII.