EwingCole announces that the Oklahoma City Dodgers are unveiling improvements to the Chickasaw Bricktown Ballpark in downtown Oklahoma City, Oklahoma. EwingCole and local Architect ADG were commissioned to perform a marketing and feasibility study to improve the overall fan experience and generate new revenue opportunities within the ballpark.
“Times have changed since the ballpark opened in 1998,” says Craig Schmitt, RA, EwingCole’s project principal. “The line between sports and entertainment has blurred and the new generation of fans desire more of a social experience centered ‘around’ the sporting event. Our design encourages movement around the field by creating new places for guests to gather, eat and socialize while never losing sight of the field.”
The Team’s goal is to update the facility to embrace a wider audience by addressing their newer, more diverse interests while also retaining the unique “Bricktown” character of the ballpark. After recommending a variety of new amenities to improve the overall fan experience, the first project for 2015 will be the conversion of an underutilized seating area in left field to a new group sales seating and hospitality area.
Highlights of the recent projects include:
Conversion of the aluminum bleacher seating in LF to new tiered picnic style seating.
Shaded seating via a new wood and steel, membrane roofed open-air structure
Three tiers of synthetic wood and cast concrete
New picnic table seating and bar stools with drink rails
Open service pantry to provide food & beverage service for group sales
Overhead TV’s
“We look forward to unveiling the first of many new fan amenity upgrades at the ballpark,” commented […]