Live Nation Opens New Fillmore Philadelphia
EwingCole-interior designed Fillmore Philadelphia becomes Live Nation’s newest landmark entertainment venue
PHILADELPHIA (Oct 2015) – Live Nation opens new Fillmore, interior designed by EwingCole, in Philadelphia, Pennsylvania. Located in the heart of Philadelphia’s trendy Fishtown neighborhood, the former Ajax Metal Company building (circa 1893) has been creatively adapted into a 40,000 s.f., state-of-the-art, live music venue expected to provide cultural and history-making events.
“The distinctive features of Philadelphia, the raw intensity of the existing factory, and the Fillmore’s legacy inspired the interior design, resulting in a one-of-a-kind contemporary entertainment destination,” said Craig Schmitt, RA, principal at EwingCole.
The two-story atrium features a recreation of Robert Indiana’s famous LOVE sculpture where the O is swapped for an I. Expected to create a great photo-op for guests, this new LIVE sculpture, reflects the founding ideals of Fillmore founder and legendary music promoter, Bill Graham, who died in 1991.
Beyond the atrium is Ajax Hall, which is open to both ticketed and non-ticketed guests. This unique space provides a central location for non-concert events and activities and also functions as the connector to the 2,500-capacity main event space. Design features of Ajax Hall include the following:
An original 1960’s era VW van, painted with the faces of music legends Jimi Hendrix and John Lennon, will be the focal point for Fillmore branded merchandise sales.
The Ajax Bar, designed with an industrial feel, includes salvaged fire doors from the Ajax factory on the die wall, an array of overhead lights on dangling “Fillmore Red” cords with Edison bulbs, and a liquor display made of […]